About – Atlasbab

Rooted in Africa, Shared with the World

Atlasbab was born from a simple conviction: Morocco’s living heritage—its stories, crafts, and landscapes—deserves a home that is as authentic and welcoming as the country itself. We started as researchers, photographers, and entrepreneurs traveling from the High Atlas to the Atlantic coast, documenting artisans who still weave, carve, and cook the old‑fashioned way. Those encounters became the heartbeat of Atlasbab.

Our Mission

Preserve
We record the techniques, symbols, and oral histories that make Moroccan culture unique—before they fade.
Amplify
We give artisans and rural storytellers a digital stage, pairing their voices with high‑quality visuals and fact‑checked narratives.
Connect
We build bridges between conscious readers around the globe and the masters of Moroccan craft, paving the way for sustainable trade.

What You’ll Find

The Atlasbab Blog
Weekly features, field diaries, and how‑to guides that explore architecture, Amazigh traditions, music, food, and responsible travel. Every article is multilingual (EN / FR first, with AR and TZM rolling out soon) and SEO‑optimised for easy discovery.
Behind‑the‑Scenes Emails
Subscribe to our monthly newsletter for exclusive photo essays, early access to new stories, and first looks at upcoming artisan products.

What’s Coming Next

Our curated Marketplace is on the way. We’re currently visiting cooperatives, auditing fair‑trade standards, and photographing each piece so you can shop with confidence when we open our virtual souk.

Our Values

we are guided by four core values: Integrity, Sustainability, Cultural Respect, and Fair Partnership. Every piece of content we publish is vetted by local scholars and tradition-bearers to ensure cultural accuracy and depth. Most importantly, we work on profit-sharing models that prioritize artisans—ensuring that those who preserve Morocco’s heritage are the first to benefit from its global reach.

Join the Journey

Read, share, and subscribe—it’s the simplest way to keep Morocco’s heritage alive and help artisans thrive long before a single product hits the cart. Together, we can ensure that every woven thread, chiseled cedar panel, and ancestral recipe continues to tell its story for generations to come.